Rangers Football Club

Supporting potential

Rangers is one of Scotland's most successful football teams. Looking to capitalise on their broad international fan base through their merchandising operation, Navyblue was asked to realise the brand's full potential by creating the strategy and visual style for their retail catalogue.

In addition to strong project management skills and experience of handling and presenting content and information, Navyblue brought real enthusiasm and empathy to the subject matter producing engaging communication for the fans.

Acknowledging a visible uplift in sales, Rangers has now extended the Navyblue portfolio to include its retail brand guidelines - developing the creative look and feel across packaging guidelines with imagery extended across advertising and print.