English National Opera

Introducing a new character for ENO

Going forward into the new millennium, ENO secured funding for major renovation of their London home, the Coliseum, and this, coupled with a steady decline in ticket sales, presented an opportunity to refresh the organisation's identity and positioning. Navyblue was commissioned to undertake this task.

Mindful of ENO's two main aims - to bring opera to a wider public by singing in English and to provide performance opportunities for younger singers - Navyblue recommended creating a robust and highly supportive framework with a more direct and vibrant look. This approach reflected ENO's engagement both with tradition and the avant-garde - broadening appeal for audience development, rejuvenating ENO's personality and helping to dispel the elitist myths that surround the world of opera.

Utilising contemporary typography and a more editorial style of image treatment, the new identity framework was implemented across all collateral including the season brochure, posters and advertising, magazines and a website as well as some internal and external dressing for the Coliseum itself as the restoration programme progressed. Proving highly effective communication channels for their audiences, ENO has seen an exponential rise in online registrations and ticket sales.